Avoid being scammed by fake Google Ads agencies and untrustworthy account managers!
Learn how to find a reliable Google Ads agency that meets your criteria, gets results, and also learn how to weed out the bad ones.
If you’re running Google Ads for your business, you want to know you’re spending your advertising dollars wisely, and that you’re working with a competent team of professionals.
Don’t let your advertising dollars be wasted on ads with an agency that doesn’t meet your needs.
Know what information is important before choosing a Google Ads agency. Save yourself time, money, and frustration by finding the right one by following 11 simple tips.
Why You Should Work with an Advertising Agency
The reason why you should work with an experienced advertising agency is that they have the experience and knowledge to execute a successful campaign.
Your company can have the best product in the world, but if it is not advertised correctly, it will be much harder to sell.
Not only is there a steep learning curve to understanding how Google Ads works, but they will also be quick to spend your money in ways you don’t want if you’re not careful.
Additionally, if you’re running a successful business, it will be difficult to be an expert in your field while also being an expert in digital advertising.
Professional advertising agencies have the knowledge and experience to know how to market your business effectively with Google Ads.
From initial campaign setups, bidding strategies, keyword selection, and ad copy creation, it’s important to work with a company who already has extensive experience in these fields.
Tips for Finding a Trustworthy Google Ads Agency
There are so many individuals and companies out there who are providing digital advertising services, without having the knowledge or experience required to do it successfully.
Often times, you will hire a company to run your ads and they will simply set up the basics and let it run without optimizing it over time and still charging you a hefty monthly fee.
To make sure you hire a company that really knows what they’re doing, make sure you check out these tips to help you find a reliable and trustworthy ad agency.
1. Google Partner Badge
An agency with a Google Partner Badge means that they meet a certain criteria within Google Ads under their agency account.
The requirements to have a partner badge are:
- Performance: Out of all of the accounts that an agency manages, their optimization score must stay above 70%.
- Spend: In 90 calendar days, the agency must be spending over $10,000 in advertising dollars.
- Certifications: 50% of account strategists need to have updated certifications for the campaigns they run (Search, Display, Shopping, etc)
Every Google Partner will have an agency page on Google.com to verify that their badge is legitimate.
2. Past Experience & Results
The best way to find out if an agency is good at Google Ads is by looking at their experience and results in the past.
Feel free to ask for case studies or how they’ve done in certain industries.
Any reputable agency will be honest and straightforward with their results.
However, understand that not all accounts can be discussed in specifics due to NDAs or competitive agreements.
3. Making Time for Your Account
Be wary of extremely popular or overloaded ad agencies.
How can they spend enough time in your account if they’re also managing hundreds of others?
If a company has a single account manager handling 50 – 100+ accounts simultaneously, you will not get the attention that you deserve and are paying for.
Even more than 10 accounts for one campaign manager is a lot to make sure that each client gets their appropriate time and optimization.
A reputable and honest company knows when they are at maximum capacity and when to stop taking clients.
4. Transparency
A reliable Google Ads agency will be transparent with their results and provide regular reports.
You should be getting at least a monthly report or have access to a reporting dashboard.
It is important to know how much you are spending, where your money is going, and how your business is showing up online.
5. Easy to Contact
Any company that you work with should be easy to contact and get ahold of when you need them.
If you’re working with a non-responsive agency or they don’t get back to your calls or emails, you should dump them immediately.
At Awebco, we pride ourselves on being your business partner and are always available for our clients.
6. Realistic Claims & Expectations
If you are hearing and seeing claims about getting hundreds of leads for pennies on the dollar, you should be skeptical of these sorts of companies.
Having realistic expectations is extremely important to your company, your campaigns, and your ad dollars.
When you have a more reasonable expectation for how far your dollar can go, you will be less likely to be upset when you spend money and don’t meet your goals.
Many companies are more interested in churning and burning through clients as opposed to having a long-term partnership.
7. Check Their Reviews
Are their past and present clients happy with the company, service, and results?
Be sure to check their reviews and see what others have to say about the company.
A reliable Google Ads agency will be highly rated and come frequently recommended by others.
8. Reasonable Pricing
It is important to consider the pricing structure of the advertising agency.
Typically, if a company is only charging $100 per month for managing your ads, you will be getting very minimal time investment from them.
They can not afford to pay their campaign managers for much time, they will not be making any money, and you will not get the results you’re looking for.
Think about how little time you would work per month for these low rates, and
You’re better off just putting the money back in your pocket and going to a nice steakhouse instead.
Look for a company charging reasonable rates for account management, either in flat fees or percentage-based.
9. Competing Industries / Client Exclusivity
When you’re paying for digital advertising, you’re always at an auction bidding on when to show up to searchers.
If a marketing agency takes several clients working in the same industry targeting the same area, it can be considered a conflict of interest.
Any agency could pick and choose which clients to boost to the top, which will spend more per click, and could potentially push up the bids on all accounts.
At Awebco, we provide client exclusivity in your region so you know we’re only taking on your account to grow, and not your competitors.
10. Allowing Enough Time for Results
Advertising campaigns aren’t always immediately effective.
It typically takes months of targeting, tweaking, and optimizing the account before it is truly lucrative.
Be sure that you allow enough time for your campaigns to get optimized and work with Google’s algorithms before it really takes off before judging whether the campaign is working or not.
Sometimes, depending on your industry and lifetime value of your conversions, your ad campaigns may not even be worth it.
However, you won’t truly know until you try and test out different methods, campaigns, bidding strategies, etc.
11. Country / Region of Origin
Depending on what countries and regions you’re targeting, you may prefer to have an advertising agency that is located in that area.
If you’re targeting locations within the United States, you will be better off served by a US-based company.
Alternatively, if you’re targeting other countries like the UK, Ireland, or India, you will potentially want to look for a company in those areas.
By hiring a company in your target location, they will have more understanding of the culture and business landscape in the area.
They will also be in that local time zone, which can be difficult if you’re dealing with a company overseas with a 12-hour time difference.
Work With Our Google Ad Agency
Now that you have a little more understanding on how to find a reliable Google Ads agency and what to look for, consider partnering with Awebco for your digital advertising needs.
Awebco is an official Google Partner with years of experience managing ads for clients and only accept so many clients to avoid overbooking.
Our clients and partners are always free to contact us and we provide transparent reporting every month.
We are priced reasonably and you will be the only client we work with in your area for your industry to maintain exclusivity.
If you have any questions or are interested in hiring us as your dedicated Google Ads agency, please give us a call at 217-903-5999 or contact us on our website.
